Group was very sure that they are protected by law, and nobody can represent them in public without their consent. In February Riikka Yrttiaho applied for Soldiers of Odin trademark, and got the approval late April. On their @soldiersofodin_ -Twitter account they published the news two days ago.
"Greetings sweethearts! We just received information that our trademark has been approved! Stay tuned for glitter bags and t-shirts! #SoO #soldiersofodin
On the same day Finnish newspaper Iltalehti got a few quotes from Riikka Yrttiaho. According to her she has not received any communications from Soldiers of Odin, and she said "hopefully they will take it cool." The owner(s) of the new trademark plans to use it to create good, and fight against racism and intolerance. They don't have anything yet on the production line, but they are talking about producing tote bags and pink t-shirts. The profits they/she make(s) are supposed to go to a yet unnamed charity to promote good.
On the other news, the leader of the Soldiers of Odin, Mika Ranta was convicted for assault of a man and a woman. The assault included kicking a person on ground in the head. According to Lapin Kansa, a Finnish newspaper published at the northern parts of Finland, Mika Ranta got angry because Ranta's wife told to him that she got assaulted. Mika Ranta apologized to the victims as the assault against his wife wasn't true. He was convicted to 18 months of jail conditionally, and to 50 hours of community service.
In other media (this will be updated on my own discretion):
Yle: Woman trademarks Soldiers of Odin name for unicorn-themed clothing in anti-racism protest